How Much Can You Really Make As A Martial Arts Instructor?

Monday, August 30, 2010 Posted by thacker

Whether they are in Taekwondo, Karate, Judo, or MMA Millions of martial arts fans dream of becoming full time martial arts instructors, getting away from the daily grind of their regular, dull day job and doing something they really love. Whether or not it is feasible to make the jump from student to instructor really comes down to the dollars and cents. So how much can you really expect to make as a martial arts instructor?

According to Salary.com’s Salary Wizard average annual base salary for fitness and martial arts instructors in the US averages between $38,000 to $69,000 per year. However keep in mind that when starting out you will probably be beginning at the bottom end. Pay does vary quite a bit depending on where you work. For example base pay in South Florida is estimated at $46,668, while those in Los Angeles, California can expect a median annual income of around $51,970. On the bright side Salary.com does go on to show that when taking into consideration benefits you could be looking at an additional $20-30,000 per year.

Though you must remember that a big percentage of martial arts schools and MMA training centers offer a very low base salary combined with performance related pay and commissions that will make up the bulk of your compensation. Often this is a combination of new sign ups, residual income from students enrolled and bonuses for the profitability of the whole school. This means that until you have built up a good pipeline of students and have honed your sales skills and pitch you probably will not be hitting your income goals. If you do not have a sales background you will definitely want to read up on how to make the best pitches, seek out new promotion ideas and even attend sales seminars.

Of course once you have become a successful instructor you will naturally want to continue your progress by stepping up to manage a martial arts school or MMA gym yourself or even eventually own your own dojo. While you may find this much more profitable, it is great to spend some time as an instructor first to really analyse what works and what doesn’t before you go into business for yourself. Though once you open your own chain of schools the sky is the limit when it comes to rolling in the money!

Expanding Your Martial Arts Empire: Best Places For New Schools

Sunday, August 29, 2010 Posted by thacker

No matter how big your martial arts school or MMA training center is it has it’s revenue limits. Even if you have really tapped into the best marketing strategies, have pumped up same customer sales and are even drawing martial arts fans and MMA competitors from across the country you can only fit in so many students. That means you have to expand your martial arts empire and branch out with new schools in order to really hit the big bucks. But where are the best places to open new martial arts schools.

While you may at first be tempted to go as far a field as possible with a new school in order to expand your reach and market as far as possible you also have to consider the intricacies and demands of launching and initial management of a new school. Even if you take a back seat and are no longer involved in day-to-day instructing you will want to be there to make sure everything goes smooth and will likely have to jump in when things come up, which they will. So with this in mind consider that you may want to begin branching out with schools that are closer to home base in order to make management and control easier. This will also help you develop stronger brand recognition and make further expansion easier.

Finding hot markets for martial arts schools and MMA training centers is actually very easy. In the US the top areas are of course South Florida, California and Las Vegas, Nevada. However these already have too many schools in many locations that are scrambling to stand out and fight over market share. These may only make sense if you already have made a serious name for yourself and can attract fighters and students from across the country and globe. Seeking out new growing markets is simple using basic statistics. These should include areas that are seeing upward trends in population and jobs as well as by analysing pay-per-view figures for fighting sports and events like boxing, wrestling and the UFC.

That said, going up head to head with competitors in the martial arts and MMA training gear industry is not always a bad thing. In fact business broker experts often recommend that the best place for a business is directly in front or next to the competition. This is because it can indicate that there is already a developed market there for your martial arts business and you could easily feed off of your competitors existing business and marketing budget.

3 Ways To Improve Your Ground And Pound

Wednesday, August 18, 2010 Posted by thacker

Effective ground and pound is an essential part of the skill set required by mixed martial artists who are serious about being the best as well as for the average person who may need it in the street. In MMA, ground and pound refers to when your open is on the ground and you get on top of them and pummel them with all you’ve got in an effort to finish the fight.
Grounding your opponent is often a great feat just by it’s self, however it is an opportunity you cannot waste to end the situation and come out the victor. Giving your attacker or competitor the chance to fight back or get to their feet can quickly turn the fight back in their favor. So when the window of opportunity is open to ground and pound your opponent you must give it all you have.
Interestingly enough, for how important good ground and pound is, it is something that receives very little attention in most martial arts classes. No wonder it is sometimes almost embarrassing to watch how pathetically weakly some of the contestants in the UFC flail on their grounded opponents. In fact is often looks less effective than two school girls playing patty cake. So how can you improve your ground and pound, do some serious damage and save your reputation on camera?

  1. Weight Training

Build up strength specifically for dropping big bombs on your competitors by using weight and resistance training.  Use cables and resistance cords to practice downward strikes including punches and hammer fists.  Also another fantastic piece of MMA training equipment is The Burn Machine which has been used by the likes of Brock Lesner and Anderson Silva.

  1. Get A Sparring Partner

If your instructors do not allow you enough time to work on your ground and pound in class then sign up for private lessons or train at home with a sparring partner. This will add the realism and difficulty of working a live target that moves and hits back.

  1. Get A Grappling Dummy

Now you can easily and cheaply invest in your own grappling dummies like you see the UFC contestants train with on The Ultimate Fighter. There are a number of sources online where you can find deals on them. Then even if your training partner doesn’t show you can work on improving your ground and pound anyway. Use heavy mma gloves during training to add weight and make it more difficult. However make sure to try all possible combinations of hand and elbow strikes so you are ready to take advantage of any opening.

How To Guarantee A Profitable Start For Your Martial Arts School

Monday, August 16, 2010 Posted by thacker

Owning and running a martial arts school or MMA training center can be a great business. Not just because they can become extremely profitable but because it is a fun and fulfilling dream for many martial arts fans. However far too many martial arts business owners all too often find themselves with an empty and never used martial arts mats and end up panicking as to how they are going to fill it or end up going out of business before they even get going as the bills just aren’t being covered fast enough by new sign ups.
This stems from a crucial mistake – investing in a business and just hoping to see students and profits coming in the door. No matter how great your plans are or how great an instructor or martial artist you are, that does not directly equate to revenues. Sad but true.  Thorough planning and conducting market research before charging ahead is a must and can help a lot. However even those friends, students or martial arts classmates from another dojo who say they are going to follow you may not.
So how do you guarantee a profitable start? Get students to sign up before you open or even furnish your premises! If you can get sign ups and get students to actually write checks and make the commitment before you spend valuable resources you can be sure that you already have real students and that money is flowing in from day one. Some of you may think this will be hard to do without a physical premises already equipped and set up for people to visit. However it is easier than you think and well worth the effort. After all, would you rather just take a gamble with treasured life savings and risk losing it all along with your lifelong dream or spend a couple extra weeks ahead of time actually starting to bring in cold hard cash?
The easiest way to do this is to start by approaching other martial arts students, gym members and those that frequent your local nutrition stores. Additionally, businesses provide access to dozens of potential members at one time. Businesses are realizing that healthy employees (and those that can defend themselves) will be around for longer, saving the company recruiting and training costs so for them it should be a ‘no brainer’ to pay or perhaps pick up part of the membership for employees as an extra perk. At the very least the direct contact you make should want to join and also let you leave your marketing materials in the office for others. Also consider putting on seminars or one day events that can be used to raise awareness about your martial arts style and get people excited about joining. These can be held by renting public buildings for a day or even be hosted at public parks where you can attract a larger crowd from those passing by.

To see the ultimate mma training equipment check out: The Burn Machine page at The MMA Zone.

We are excited to announce our new partnership with 'The Burn Machine' manufacturer!

Saturday, August 14, 2010 Posted by thacker

The MMA Zone and The Burn Machine Ink Deal!

The MMA Zone has inked a deal with the makers of one of the best mma training pieces of equipment ‘The Burn Machine‘.  We have worked very hard to get this setup for our customers since we knew it would be such a great fit for them.  You may have seen The Burn Machine being used by Brock Lesner and Anderson Silva on the MMA TV show ‘Countdown’.

We are proud to announce our new partnership with ‘The Burn Machine’ manufacturer!