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Start Your Martial Arts School Part VI: How To Market Your Martial Arts School

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This entry is part 6 of 13 in the seriesStarting Martial Arts School

How To Market Your Martial Arts School

If you are already familiar with martial arts schools and training centers, or even already have a franchise, then you know the usual suspects when it comes to marketing.

Get On The List!

Traditional martial arts marketing generally includes:

  • Yellow page listings
  • Handing out flyers
  • T-shirts
  • Terrible websites
  • School demonstrations
  • Seminars

Some of these are a complete waste of time and others are often done poorly and inefficiently. When was the last time you looked in the yellow pages for anything? What about before that? How many people do you imagine actually come into a martial arts school to check it out after someone handed them a flyer in the mall?


What about demonstrations at schools? Sure they can get a lot of kids excited for about 15 minutes, but how many of your flyers do you think actually make it home and into the hands of a parent who will actually show up with cash ready to enroll? Again…very few. T-shirts with your school’s name on it can look cool, but you certainly can’t afford to give too many of them away. Do they even have your phone number or website address on them?

Seminars can be useful tools, however there are frequently done poorly and not organized effectively to generate new enrollments. When it comes to martial arts websites, it is generally a mess, perhaps with the exception of ‘American Top Team’ and the new UFC Gyms. Just having a website in general is no good. If it doesn’t look great you are just going to turn people off and likely hand the business to your competition.

What else is there you ask?

Keep reading and you will discover the most powerful and cost-effective ways to literally explode the growth of your martial arts center and take it beyond your wildest dreams…

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About Tim Houghten

Tim Houghten has written 11 post in this blog.

Series Navigation<< How To Start A Martial Arts School Part V: Pre-Selling Your SchoolBuilding & Growing Your Martial Arts School Part VII: Instructor & Promoter Pay >>
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2 Comments For This Post

  1. jkd nyc Says:

    Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such magnificent information being shared freely out there.

  2. Tony Says:

    Thanks JKD, we think and hope this will be valuable for anyone opening up a new martial arts school.

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