- How To Start A Martial Arts School
- How To Build A Dojo Part II: Challenges Make Opportunities
- How To Build & Grow Your Martial Arts School Part IV: Find & Develop Your Niche
- Planning The Building & Growth Of Your Martial Arts School Part III
- Building & Growing Your Martial Arts School Part VII: Create Your Ideal Customer
- How To Start A Martial Arts School Part V: Pre-Selling Your School
- Start Your Martial Arts School Part VI: How To Market Your Martial Arts School
- Building & Growing Your Martial Arts School Part VII: Instructor & Promoter Pay
- Building & Growing Your Martial Arts School Part VIII: Promoting Your School
- How To Start Your Martial Arts School Part X: Social Media For Martial Art Schools
- Building & Growing Your Martial Arts School Part IX: Internet Marketing For Martial Arts
- How To Start A Martial Arts School Part XIII: Outsourcing & Hiring Employees
- Starting A Martial Art School Series Part XIV: Growing & Expanding Your Empire
How To Market Your Martial Arts School
If you are already familiar with martial arts schools and training centers, or even already have a franchise, then you know the usual suspects when it comes to marketing.
Traditional martial arts marketing generally includes:
- Yellow page listings
- Handing out flyers
- Terrible websites
- School demonstrations
Some of these are a complete waste of time and others are often done poorly and inefficiently. When was the last time you looked in the yellow pages for anything? What about before that? How many people do you imagine actually come into a martial arts school to check it out after someone handed them a flyer in the mall?
What about demonstrations at schools? Sure they can get a lot of kids excited for about 15 minutes, but how many of your flyers do you think actually make it home and into the hands of a parent who will actually show up with cash ready to enroll? Again…very few. T-shirts with your school’s name on it can look cool, but you certainly can’t afford to give too many of them away. Do they even have your phone number or website address on them?
Seminars can be useful tools, however there are frequently done poorly and not organized effectively to generate new enrollments. When it comes to martial arts websites, it is generally a mess, perhaps with the exception of ‘American Top Team’ and the new UFC Gyms. Just having a website in general is no good. If it doesn’t look great you are just going to turn people off and likely hand the business to your competition.
What else is there you ask?
Keep reading and you will discover the most powerful and cost-effective ways to literally explode the growth of your martial arts center and take it beyond your wildest dreams…
You can also follow The MMA Zone on Twitter here.