Category | Schools & Dojos

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How To Build & Grow Your Martial Arts School Part IV: Find & Develop Your Niche

Posted on 28 August 2012 by Tim Houghten

This entry is part 2 of 13 in the seriesStarting Martial Arts School

How To Find & Develop Your Niche

They say ‘if you try to be everything to everyone you will become nothing to anyone’. While this may be taking things a little to the extreme, it is crucial to develop your own niche in the martial arts industry.

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Planning The Building & Growth Of Your Martial Arts School Part III

Posted on 27 August 2012 by Tim Houghten

This entry is part 3 of 13 in the seriesStarting Martial Arts School

Planning: From Launch To Netting Your First $1,000,000

Wherever you are at in your mission to build a successful and profitable martial arts training center it is crucial to have a concrete plan. ‘Failing to plan is planning to fail’! You have probably been training for years to become the great martial artist you are today. That is your way of planning to be able to defend yourself and the ones you love. While planning for years to open your school may mean missing too many opportunities it does not make having a plan and a great marketing plan any less important.

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How To Build A Dojo Part II: Challenges Make Opportunities

Posted on 26 August 2012 by Tim Houghten

This entry is part 1 of 13 in the seriesStarting Martial Arts School

The Problems & Potential To Prosper

If you haven’t read our first in this series here it is: how to start a martial arts school.

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How To Start A Martial Arts School

Posted on 25 August 2012 by Tim Houghten

This entry is part 1 of 13 in the seriesStarting Martial Arts School

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How Much Can You Really Make As A Martial Arts Instructor?

Posted on 30 August 2010 by Tony Hackerott

Whether they are in Taekwondo, Karate, Judo, or MMA Millions of martial arts fans dream of becoming full time martial arts instructors, getting away from the daily grind of their regular, dull day job and doing something they really love. Whether or not it is feasible to make the jump from student to instructor really comes down to the dollars and cents. So how much can you really expect to make as a martial arts instructor?

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Expanding Your Martial Arts Empire: Best Places For New Schools

Posted on 29 August 2010 by Tony Hackerott

No matter how big your martial arts school or MMA training center is it has it’s revenue limits. Even if you have really tapped into the best marketing strategies, have pumped up same customer sales and are even drawing martial arts fans and MMA competitors from across the country you can only fit in so many students. That means you have to expand your martial arts empire and branch out with new schools in order to really hit the big bucks. But where are the best places to open new martial arts schools.

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How To Guarantee A Profitable Start For Your Martial Arts School

Posted on 16 August 2010 by Tony Hackerott

Owning and running a martial arts school or MMA training center can be a great business. Not just because they can become extremely profitable but because it is a fun and fulfilling dream for many martial arts fans. However far too many martial arts business owners all too often find themselves with an empty and never used martial arts mats and end up panicking as to how they are going to fill it or end up going out of business before they even get going as the bills just aren’t being covered fast enough by new sign ups.
This stems from a crucial mistake – investing in a business and just hoping to see students and profits coming in the door. No matter how great your plans are or how great an instructor or martial artist you are, that does not directly equate to revenues. Sad but true.  Thorough planning and conducting market research before charging ahead is a must and can help a lot. However even those friends, students or martial arts classmates from another dojo who say they are going to follow you may not.
So how do you guarantee a profitable start? Get students to sign up before you open or even furnish your premises! If you can get sign ups and get students to actually write checks and make the commitment before you spend valuable resources you can be sure that you already have real students and that money is flowing in from day one. Some of you may think this will be hard to do without a physical premises already equipped and set up for people to visit. However it is easier than you think and well worth the effort. After all, would you rather just take a gamble with treasured life savings and risk losing it all along with your lifelong dream or spend a couple extra weeks ahead of time actually starting to bring in cold hard cash?
The easiest way to do this is to start by approaching other martial arts students, gym members and those that frequent your local nutrition stores. Additionally, businesses provide access to dozens of potential members at one time. Businesses are realizing that healthy employees (and those that can defend themselves) will be around for longer, saving the company recruiting and training costs so for them it should be a ‘no brainer’ to pay or perhaps pick up part of the membership for employees as an extra perk.

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What Does It Take To Open Your Own Mixed Martial Arts School?

Posted on 12 June 2010 by Tony Hackerott

Opening a martial arts school is becoming an increasingly popular choice for many martial arts students, instructors and entrepreneurs. Certainly it is a profitable business to be in these days. especially with the tens of millions being spent on promoting the industry by the UFC. Once again martial arts are big business and are actually one of the few industries that are continuing to grow by leaps and bounds in the current economic environment.

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What does it really cost to open your own MMA training center?

Posted on 12 March 2010 by Tony Hackerott

The world of Mixed Martial Arts and more specifically the UFC absolutely dominates the world of fastest growing sports in the world. The last couple fo years has seen a decrease in the rate of growth but it is still growing at an exponential rate. It’s continued rise in popularity certainly means bright opportunities for those investing in the MMA business in one form or another. The business that incorporate the MMA market are comprised of business like supplements, apparel (like MMA Shorts), training gear, venues, and one of the most popular workout and training MMA gyms. Even the business mogul Donald Trump has dipped his toes into the MMA business through Affliction Banned. But perhaps the most popular dream for most martial arts practitioners has always been to open their own school, training facility, or MMA gym.

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