Posted on 25 August 2012 by Tim Houghten
Posted on 26 August 2012 by Tim Houghten
If you haven’t read our first in this series here it is: how to start a martial arts school.
Posted on 28 August 2012 by Tim Houghten
They say ‘if you try to be everything to everyone you will become nothing to anyone’. While this may be taking things a little to the extreme, it is crucial to develop your own niche in the martial arts industry.
Posted on 27 August 2012 by Tim Houghten
Wherever you are at in your mission to build a successful and profitable martial arts training center it is crucial to have a concrete plan. ‘Failing to plan is planning to fail’! You have probably been training for years to become the great martial artist you are today. That is your way of planning to be able to defend yourself and the ones you love. While planning for years to open your school may mean missing too many opportunities it does not make having a plan and a great marketing plan any less important.
Posted on 29 August 2012 by Tim Houghten
After defining your niche the next step is to break down your ideal customer profile. This is the profile of the optimal student/customer you desire to attract. You may have more than one, and your ideal customer may change as you develop and evolve your business. Start with the customers you need and want to attract now.
Posted on 30 August 2012 by Tim Houghten
After having done all of your research and having completed your business and marketing plans, it is wise to test your ideas and assumptions for before laying them out and tying up capital.
Posted on 31 August 2012 by Tim Houghten
If you are already familiar with martial arts schools and training centers, or even already have a franchise, then you know the usual suspects when it comes to marketing.
Posted on 26 September 2012 by Tim Houghten
Before we get into the actual marketing techniques you need to explode your martial arts business, lets take a minute to discuss who should be doing your marketing, how much you should be paying them, and how to get cash in faster to speed up your business.
Posted on 27 September 2012 by Tony Hackerott
We discussed earlier some of the traditional ways that martial arts schools and MMA training centers promote themselves and the problems associated with them. However, there are some traditional types of marketing methods that can be used with great effect for martial arts schools if done right. Alone they may not seem revolutionary, but they are a form of advertising rarely used or done right by martial arts schools.
Posted on 02 October 2012 by Tony Hackerott
For a long time Google and Yahoo Pay-Per-Click advertising reigned supreme and was the most common form of online advertising for most businesses. It can still be incredibly effective if done right. More recently however, social media marketing and focusing on SEO have far surpassed this type of advertising for a number or reasons. This includes being better able to target the right type of traffic, lower costs, and cut the length of time it takes to reach out. It still does take some investment of time and money to do it right, although much less than the other options available. Let’s take a look at some of the most popular and profitable opportunities.