Just like throwing a great punch or executing a powerful throw, shopping for food takes training. You need to have the right information and, once you do, make the right moves.

You may not know this, but right now there are marketing executives out there thinking up ways to get you to poison yourself and limit your career. They are paid big money to do this, too. What do I mean? Well, if you have ever walked down any of the aisles in your supermarket, they have surely gotten you.

The challenge is there for you to resist and instead make the right choices. It all starts with what we call “Shopping the Perimeter.” If you look at every supermarket, the meats, fruits, vegetables, and eggs are all on the perimeter of the store. All of the poison is located on the inside of that perimeter. Think about it, the juice aisle, the soda aisle, the cookie aisle, the cereal aisle, the potato chip aisle, the frozen food aisle. You have seen them, and the marketing slogans, colors, and commercials have gotten you.