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Building & Growing Your Martial Arts School Part VII: Create Your Ideal Customer

Posted on 29 August 2012 by Tim Houghten

This entry is part 4 of 13 in the seriesStarting Martial Arts School

Defining Your Ideal Customer Profile

After defining your niche the next step is to break down your ideal customer profile. This is the profile of the optimal student/customer you desire to attract. You may have more than one, and your ideal customer may change as you develop and evolve your business. Start with the customers you need and want to attract now.

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