For a long time Google and Yahoo Pay-Per-Click advertising reigned supreme and was the most common form of online advertising for most businesses. It can still be incredibly effective if done right. More recently however, social media marketing and focusing on SEO have far surpassed this type of advertising for a number or reasons. This includes being better able to target the right type of traffic, lower costs, and cut the length of time it takes to reach out. It still does take some investment of time and money to do it right, although much less than the other options available. Let’s take a look at some of the most popular and profitable opportunities.